What is the difference between integrations and destinations in TrailSpark?

Integrations pull data into TrailSpark as signal sources. Destinations push evaluation results out of TrailSpark to your CRM or other platforms.

What data does TrailSpark send to destinations?

Each destination push includes the lead score (hot, warm, or cold), AI-generated reasoning, evaluation date, and account-level propensity score.

Destinations Overview - TrailSpark Docs

Q: Can I send evaluation results to multiple destinations at once?

Yes. You can enable multiple destinations simultaneously. All active destinations receive the same evaluation data with their own independent field mappings.

What Destinations Do

Destinations push lead evaluation results from TrailSpark to your CRM, marketing automation, or analytics platforms. After a lead is evaluated, TrailSpark writes the score, reasoning, and evaluation date to the configured fields in each active destination.

Available Destinations

Destination	Write Target	Objects
Salesforce	Lead, Contact, Account	Score, reasoning, evaluation date, propensity
HubSpot	Contact, Company	Score, reasoning, evaluation date, propensity
Airtable	Contacts, Companies	Score, reasoning, evaluation date, propensity

Destinations vs Integrations

Integrations pull data into TrailSpark (signal sources). Destinations push data out of TrailSpark (evaluation results). You can use the same platform for both -- for example, Salesforce as both a signal source and a score destination.

Data Sent to Destinations

Each destination push includes:

Field	Description
Score	Lead evaluation score (text: hot, warm, or cold)
Reasoning	AI-generated evaluation reasoning
Evaluation Date	When the evaluation occurred
Propensity Score	Account-level propensity: high, medium, or low (Salesforce and HubSpot only)

Results are sent after each evaluation completes -- whether triggered by batch processing, re-evaluation, or manual evaluation.

Configuration

Go to Settings > CRM Integration > Destinations tab to see all available destinations. Each card shows whether the destination is currently active.

All destinations follow the same setup pattern:

Select the connected integration to use
Toggle Send Evaluations on
Map TrailSpark fields to your platform's fields
Optionally configure record creation and propensity score mapping
Save

The platform must be connected as a CRM integration first (Settings > CRM Integration > Connect tab). Only Owner or Admin roles can configure destinations.

Multiple Destinations

You can enable multiple destinations simultaneously. All active destinations receive the same evaluation data with their own independent field mappings.