TrailSpark Documentation
TrailSpark helps B2B teams connect product usage, marketing engagement, and CRM data into explainable lead and account intelligence. These docs cover everything from initial setup to mapping signals, configuring ICP scoring with SparkSense, and routing qualified leads back to your GTM tools.
Start here
Follow these steps in order to take TrailSpark from a fresh account to scored, explainable leads flowing into your CRM.
- Create your TrailSpark account
Sign up, set up your organization, and invite your first teammates.
- Connect your CRM
Link Salesforce or HubSpot so TrailSpark can read accounts, contacts, and opportunities.
- Build your ICP with the wizard or SparkSense
Define what a high-fit account looks like — manually, by upload, or automatically with SparkSense.
- Map your behavioral signals
Decide which product, marketing, and sales events count as buying intent.
- Send your first signal
Configure a webhook (or use Segment/Marketo) and stream live events into TrailSpark.
- Review scored leads in your GTM tools
Route qualified accounts and explanations back into Salesforce, HubSpot, or your destination of choice.
Browse by category
The full TrailSpark documentation, grouped by topic. Each category lists its most important pages for quick reference.
Getting Started
Create your account and set up your organization.
Team Management
Manage users and organization settings.
CRM Integration
Connect and configure your CRM systems.
ICP Creation
Build your Ideal Customer Profile.
Signal Management
Configure signal mapping and processing.
- How Identity Resolution Works
- Understanding Signals
- Understanding Signal Groups
- Creating Signal Mapping Rules
- Editing Signal Mapping Rules
2 more in this category — start with How Identity Resolution Works.
Destinations & Rules
Configure destinations and evaluation rules.
Webhooks & API
Set up webhooks and API access for signal ingestion.
- Managing API Keys
- Configuring Webhooks
- Webhook Payload Format
- Product Org Updates
- Sending Signals from Marketo
3 more in this category — start with Managing API Keys.
Monitoring & Feedback
Track usage and provide feedback to improve evaluation accuracy.
Billing & Plans
Manage your subscription and billing.
Common setup tasks
Practical how-tos for the work you'll do most often when standing up TrailSpark or extending an existing setup.
- Send signals via webhookConfiguring Webhooks
- Reference: webhook payload formatWebhook Payload Format
- Map and forward Segment eventsSending Signals from Segment
- Connect SalesforceConnecting Salesforce
- Connect HubSpotConnecting HubSpot
- Configure ICP with SparkSenseSparkSense Agent Mode
- Understand account & identity matchingHow Identity Resolution Works
- Give feedback to refine scoringProviding Evaluation Feedback
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