Connecting Marketo
Marketo is webhook-only
Direct Marketo integration — where you enter API credentials in Settings > Integrations — is no longer available for new connections. The supported path for all new Marketo connections is a webhook from Marketo to TrailSpark.
Webhooks give you the same signal coverage with a simpler setup: configure a webhook in Marketo's Smart Campaign flow steps, point it at your TrailSpark webhook URL, and activity data flows in automatically.
Set up the Marketo webhook
See Marketo Webhook Setup for step-by-step configuration, including:
- Creating a webhook in your Marketo Admin panel
- Pointing it at your TrailSpark signal endpoint
- Authenticating with an API key from Settings > API Keys
- Configuring Smart Campaign flow steps to trigger the webhook on the activity types you want to capture
Next Steps
- Marketo Webhook Setup — full configuration walkthrough
- Signal and Role Attribution — map Marketo activity types to buying-group roles
- CRM Integration Overview — connect a CRM alongside your Marketo signal source
