# Third-Party Intent & Field Provenance

> Source: https://docs.trailspark.ai/docs/how-enriched-data-shows-up

## Overview

Enrichment adds two different kinds of data, and each shows up in TrailSpark on its own terms: **third-party intent** is always labeled and only ever supports what your first-party data already shows, and **company details** always defer to your CRM.

## Third-party intent is a distinct, labeled signal

Intent from a provider like Reo.dev — developer activity, research surges, and similar outside signals — is kept clearly separate from signals that came from your own product or CRM. It appears as its own labeled entry, for example:

> Third-party intent (Reo.dev): developer activity High

That label is always there, so you can tell at a glance that a piece of activity came from a vendor rather than from something a real person did in your product.

In plain terms: **intent from these tools supports what we see in your own product data — it never makes an account hot by itself.** If an account's only activity is third-party intent, with nothing happening in your own product or CRM, that account will not score hot on the strength of the intent alone.

Because these signals aren't tied to a single named person, they also don't trigger a new evaluation on their own — they're picked up the next time the account is evaluated for its own, first-party reasons.

## Enriched fields never override your CRM

Company details you get from Clay or Reo.dev — industry, employee count, region, market segment — follow one fixed rule: **your CRM always wins.** If a field is already set in your connected CRM, TrailSpark keeps that value no matter what an enrichment vendor sends back. Enrichment only fills in a field your CRM leaves blank.

This means enrichment is purely additive — it can only make your account data more complete, never less accurate relative to your own CRM, and there's nothing to configure to protect your CRM's values.

## Next Steps

- [Enrichment Rules & Budget Caps](/docs/enrichment-rules-and-budget-caps) — choose which accounts get enriched and set spending caps
- [Connecting Clay](/docs/connecting-clay) — set up company-detail enrichment
- [Connecting Reo.dev](/docs/connecting-reo-dev) — set up developer buying-intent enrichment