# Account lifecycle

> Source: https://docs.trailspark.ai/docs/account-lifecycle

## The Lifecycle tab

The Lifecycle tab on any [account detail page](/docs/account-detail) shows the account's buying-group history as a chronological record of what changed and when. Where the [Buying Group tab](/docs/account-detail) shows the account's current state, the Lifecycle tab shows how it got there.

The history is organized into **eras** — one era per ICP the account has been scored under.

## Eras

An era is the span of time during which an account held a particular Primary ICP. Each row in the Lifecycle tab represents one era: it shows the ICP name, a date range, a badge, and the events that happened within that window.

### Current vs frozen-prior

Each era carries one of two badges:

| Badge | What it means |
|-------|--------------|
| **current** (plain text, no background) | This ICP is the account's active Primary ICP. The era is open — events continue to be added. |
| **frozen · prior** (small pill, slate background) | The account has since moved to a different ICP. This era is closed; no new events will be added to it. |

The current era is expanded by default. Prior eras are collapsed and can be opened by clicking the row.

When an account re-enters an ICP it previously held, two separate eras for that ICP appear in the list — one frozen from the first stint, one current from the return. Each era is self-contained.

## Events within an era

Inside each era, events are listed in order from earliest to latest. Each event shows what changed and the date it was recorded.

### Event types

| Event label | What it records |
|-------------|-----------------|
| **First tracked** | The account was picked up for the first time under this ICP |
| **Reached Complete** | Every required role was filled |
| **Group reactivated** | The stage moved from Dormant back to Forming after a period of inactivity |
| **Slipped back to Forming** | The stage regressed from Complete — a previously filled role was lost |
| **[Role name] identified — [person]** | A person was matched to a role (present but not yet active) |
| **[Role name] engaged — [person]** | A person in a role generated signal activity and became active |
| **[Role name] coverage lost** | The assignment for a role was removed and the role is now missing |
| **Gap opened: missing [role]** | A required role that was previously filled is now open — an acquisition gap appeared |
| **Gap closed: [role]** | A required role that was missing is now filled — the gap was resolved |
| **Stalled — went quiet** | Buying activity stopped across the account; the stall flag was set |
| **Re-engaged** | Signal activity resumed after a stall |
| **Moved to [ICP name]** | The account's Primary ICP changed — this event closes the current era |

A single recompute can generate more than one event. For example, one recompute might record both **Gap opened** and **Gap closed** if one role was lost and another was filled at the same time — the event line shows both, separated by a semicolon.

If an era shows *"No recorded events yet."* the account was assigned to that ICP but has not yet been recomputed since the assignment. Use the refresh icon next to the last-updated timestamp on the Buying Group tab's coverage card to trigger a recompute.

## Why an account's ICP changes

An account's Primary ICP is assigned by TrailSpark's ICP-priority logic: TrailSpark walks your ICPs from highest to lowest priority and stops at the first one whose Eligibility rules the account satisfies. When that match changes — because the account's firmographic data changed, because Eligibility rules were updated, or because ICP priority order was adjusted — the account moves to a different ICP and a new era begins.

For the full picture of how Primary ICP assignment works, how "Also matches" secondary ICPs appear, and how to pin an account to a specific ICP, see [Managing multiple ICPs](/docs/managing-multiple-icps).

## What the Lifecycle tab does not show

The Lifecycle tab records buying-group coverage changes, not raw signal activity. It will not show individual page views, form submissions, or signal-point tallies. Those live on each person's lead record.

For a full reference on the coverage stages that appear in these events (Dormant, Forming, Complete), role states (Engaged, Identified, Missing), and the at-risk fading-star pattern, see [Account coverage](/docs/account-coverage).

## Next steps

- [Account coverage](/docs/account-coverage) — the full reference for coverage stages, role states, and the at-risk pattern
- [Managing multiple ICPs](/docs/managing-multiple-icps) — how Primary ICP assignment works and how to adjust it
- [Account detail](/docs/account-detail) — the full account page, including the Buying Group tab and Account Details tab
- [Browsing accounts](/docs/browsing-accounts) — the account list and how to filter by ICP and stage